This is not breaking news. Topps has been offering binders for certain sets for a couple years now. It's an idea I really like. As a set collector, but one who tends to store his sets in boxes, I envy those of you who have room to put your sets in pages and binders, because to truly enjoy the set it should be easily accessible.
I have to say I love the graphics on the binder, I'm not sure how well these would hold up to other brands, but the uniqueness of storing your set in a binder specifically made for it is appealing. I'm not a fan of the price tag, $19.99, although Topps was offering this year's binders for $13.99 during their Black Friday sale and free shipping, I'm sure just not to Alaska.
Anyone ever buy one and use it? I'd probably be more prone to buying one if I saw it available at my LCS, but most of these are currently only available on the Topps website.