So I get this email from Upper Deck the other day. I apologize for the gray that's the way the email came to me and it's kinda hard to read.
It's nice to see Upper Deck hasn't quite given up the ghost just yet. I keep waiting to hear that Upper Deck has sued itself out of existence. Anyways, I got this email in one of my junk accounts I have specifically to use when I sign up for stuff I don't want to use my regular email for. A was about to quickly press the delete button since I need another credit card like, well lets just say I don't need another credit card, but then curiosity got the better of me and I wanted to see exactly how big of gimmick this really is....or lets see if the ePlate Upper Deck credit card is right for you!
First off for the right to use this credit card that has not one, but two LED lights, the annual fee is $99. Still there? OK second the Dynamics, Inc ePlate credit card has lots of different experiences you can use with it for various rewards, but we are going to concentrate on the Upper Deck angle.
So the basic premise is you set up you account with experiences corresponding to the two buttons on the card. When you make a purchase you choose which experience you would like your purchase to contribute to. For the Upper Deck experience you get a digital trading card, Topps Town anyone?, for every $10 you spend. You choose your sport. You can get digital trading cards from Football, Basketball, or Golf. If you collect all 250 cards in your sport you get a redemption for a foil pack of exclusive infinite trading cards. What you don't want to have to spend $2500 for 250 cards? Which it never says you won't get the same card twice. You can opt to add a $1.50 to any purchase and you get 7 digital, ie not real, trading cards added to your account. There are some big names in the Infinite set and possibly you might even get an autograph card, but don't hold your breath.
I'm still wondering who would want this card really. Maybe I have too much common sense. I mean yes I have an airlines credit card that I pay an annual fee for, but I get airline miles that I get to buy airplane tickets with. But a few things bother me with this credit card. First the rewards. Digital cards aren't worth anything. They never state how many cards you get in this exclusive foil pack and they don't have odds for getting an autograph either. Second, if you use this card exclusively as your primary credit card hitting that $2500 mark probably wouldn't be too hard, but who knows if you'll get all 250 different cards. UD says there will be a trading forum where you can trade for the cards you need too. Third the $1.50 add on seems like such an obvious money grab, plus to get all 250 cards would require at least 36 seven card digital packs or about $53 bucks. Too me this just seems like a joke of a rewards program and really just a gimmick. If Upper Deck really wanted to do a credit card it would have been better to have no annual fee, get that sweet kick back for sponsoring the credit card and offer rewards points that could be redeemed at on online store for lots of stuff, like cards or memorabilia, instead of some silly digital card collecting scheme.
Just my two cents.